Spangler Candy Empire Built on Nostalgia and Sweet History
nostalgic marketing strategy

Spangler Candy Empire Built on Nostalgia and Sweet History

In a candy aisle dominated by flashy new products and viral marketing gimmicks, some brands manage to stand out simply by reminding people of their childhoods. The masterminds behind Dum…

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Burger King Whopper Guarantee Highlights Brand Turnover
brand turnaround strategy

Burger King Whopper Guarantee Highlights Brand Turnover

The fast food landscape is a battlefield of value meals, limited time offers, and mascot rivalries. But burger king recently fired a shot that is less about a discount and…

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