WPP Streamlines Strategy as Revenue Decline Eases
WPP revenue strategy

WPP Streamlines Strategy as Revenue Decline Eases

The advertising landscape is rarely static, but the current shifts feel particularly seismic. For WPP, one of the world’s largest agency holding groups, the latest financial results paint a picture…

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Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown
construction marketing campaign

Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown

The construction industry is having a moment, but not necessarily the kind anyone wants to celebrate. With housing starts cooling and commercial projects facing financing headwinds, brands tied to the…

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Snickers Picks Internet Cool-Down Officer
social media marketing strategy

Snickers Picks Internet Cool-Down Officer

There is something deeply satisfying about watching a brand lean fully into its own mythology. Snickers, the candy bar that has spent decades telling people they are not themselves when…

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