KFC brand evolution
KFC Fried Chicken Standard Through Brand Evolution
In the fast food world, very few brands have created an entire category the way KFC did. The chain that made Fried chicken a quick service restaurant staple is now…
AI generated brand mascot
Geico Gecko Becomes AI Podcast Guest in Marketing Shift
The familiar green gecko who has spent years urging drivers to save money has stepped into a new role. Geico's iconic mascot recently appeared as an AI generated guest on…
streaming sponsorship campaign
L’Oreal Paris Sponsors Legally Blonde Prequel in Streaming Deal
The intersection of beauty and entertainment has always been a fertile ground for brand marketing, but the latest move by L’Oreal Paris suggests a deeper play for narrative control. The…
brand permission to change
Why Iconic Brands Need Permission to Change and Evolve
When Ferrari unveiled the Luce, its first fully electric four-door model, the reaction was immediate and divided. Critics argued the brand had crossed a line. Supporters praised the move as…
