Burger King Whopper Guarantee Highlights Brand Turnover
brand turnaround strategy

Burger King Whopper Guarantee Highlights Brand Turnover

The fast food landscape is a battlefield of value meals, limited time offers, and mascot rivalries. But burger king recently fired a shot that is less about a discount and…

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Protein Granola Campaign Lampoons Wellness Trend
protein granola marketing

Protein Granola Campaign Lampoons Wellness Trend

In a marketing landscape saturated with earnest wellness claims, a recent campaign for a protein-packed granola product has chosen a different path. The brand’s new effort for Protein Ancient Grain…

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Coffee Mate Summer Campaign Uses Reality Star for Growth
social first marketing campaign

Coffee Mate Summer Campaign Uses Reality Star for Growth

The coffee creamer aisle is getting a jolt of reality TV energy. Coffee Mate has launched a new social first campaign featuring Carl Radke, a star from the popular show…

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