Reality TV Rivalry Fuels Bazooka’s Bold Social Strategy
Reality TV marketing campaign

Reality TV Rivalry Fuels Bazooka’s Bold Social Strategy

The collision of pop culture and consumer packaged goods is rarely this entertaining. When two cast members from a wildly popular reality series find themselves locked in a playful feud,…

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WPP Streamlines Strategy as Revenue Decline Eases
WPP revenue strategy

WPP Streamlines Strategy as Revenue Decline Eases

The advertising landscape is rarely static, but the current shifts feel particularly seismic. For WPP, one of the world’s largest agency holding groups, the latest financial results paint a picture…

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Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown
construction marketing campaign

Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown

The construction industry is having a moment, but not necessarily the kind anyone wants to celebrate. With housing starts cooling and commercial projects facing financing headwinds, brands tied to the…

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