Jif Reinvents Its Logo Beyond Peanut Butter and Jelly
Jif Reinvents Its Logo Beyond Peanut Butter and Jelly

Jif Reinvents Its Logo Beyond Peanut Butter and Jelly

When you think of Jif, your mind probably jumps straight to Peanut butter sandwiches, celery sticks loaded with the sticky stuff, or maybe that iconic rivalry with other spreads. But…

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Reality TV Rivalry Fuels Bazooka’s Bold Social Strategy
Reality TV marketing campaign

Reality TV Rivalry Fuels Bazooka’s Bold Social Strategy

The collision of pop culture and consumer packaged goods is rarely this entertaining. When two cast members from a wildly popular reality series find themselves locked in a playful feud,…

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Nielsen Acquires DoubleVerify in Landmark $2.15B Deal
ad verification acquisition

Nielsen Acquires DoubleVerify in Landmark $2.15B Deal

The advertising industry just witnessed a seismic shift that, frankly, has been brewing for years. In a move that combines two of the biggest names in digital media, Nielsen has…

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