The Confidence Gap in Mid-Market Leadership Mid-market leaders are not suffering from a shortage of ideas. They are struggling with a shortage of confidence. These executives face mounting pressure to…
When you think of summer and soccer, you might picture a cold drink and a plate of something savory. Pepsi is leaning hard into that image this year. The beverage…
The candy brand that famously dissolves on the tongue is now trying to dissolve the line between passive television watching and active audience engagement. M&M’s has entered a new partnership…
Claire's, the retailer beloved by tweens for accessories and ear piercings, is once again attempting a comeback. The brand has entered turnaround mode, hoping to recapture the attention of its…
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