brand loyalty
Netflix Forgot to Adore Its Core Customers
It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…
third-party generative AI tools
Third-Party AI Tools Outperform Brand Chatbots in Customer Service
The landscape of customer service technology is shifting in ways that few marketers anticipated. While the promise of brand chatbots once dominated conversations about automation and efficiency, recent data tells…
insurance rebranding
Farmers Insurance ditches jingle for all pink rebrand
A Bold Move Away from the Sea of Sameness In a world where insurance commercials often blur into a beige background of promises and fine print, one company has decided…
hyperlocal content marketing
Vitaminwater Expands Local Art Series to New City
In a vibrant push for authentic cultural connection, Vitaminwater has launched the second season of its content series "Neighborhue," a project dedicated to celebrating local artistry. The new season expands…
