Netflix Forgot to Adore Its Core Customers
brand loyalty

Netflix Forgot to Adore Its Core Customers

It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…

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Rockstar Energy’s CMO: Turning brand value into market share
brand value

Rockstar Energy’s CMO: Turning brand value into market share

The energy drink aisle has become a battlefield of bold flavors, aggressive marketing, and shifting consumer loyalties. While giants like Monster and Red Bull have long dominated the shelf space,…

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M+C Saatchi NA Launches Entertainment Division for Branded Content
branded content agency

M+C Saatchi NA Launches Entertainment Division for Branded Content

The line between entertainment and advertising has become so blurry that even industry insiders sometimes struggle to tell them apart. It is a shift that major agencies cannot afford to…

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