Publicis Raises Outlook Amid LiveRamp Deal and Sapient Challenges
Publicis LiveRamp acquisition

Publicis Raises Outlook Amid LiveRamp Deal and Sapient Challenges

When a holding company the size of Publicis Groupe makes a blockbuster acquisition, the industry typically holds its breath. Yet, the reaction from clients regarding the $2.2 billion purchase of…

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M+C Saatchi NA Launches Entertainment Division for Branded Content
branded content agency

M+C Saatchi NA Launches Entertainment Division for Branded Content

The line between entertainment and advertising has become so blurry that even industry insiders sometimes struggle to tell them apart. It is a shift that major agencies cannot afford to…

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