Unilever and Samsung Use Spider-Man to Launch Co-Branded Products
brand partnership marketing

Unilever and Samsung Use Spider-Man to Launch Co-Branded Products

A blockbuster movie partnership is reshaping how two major brands approach product launches this season. Unilever’s hydration brand Liquid I.V. and consumer electronics giant Samsung have both swung into action…

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AI Widens the Accountability Gap: How CMOs Can Fix It
AI accountability in marketing

AI Widens the Accountability Gap: How CMOs Can Fix It

The promise of artificial intelligence has always been about speed and scale. Marketers have watched AI tools automate bidding strategies, personalize email campaigns, and churn out content at a pace…

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