How Liberty Mutual Turned a Viral Ad Gaffe Into a Lasting Mascot
viral brand character

How Liberty Mutual Turned a Viral Ad Gaffe Into a Lasting Mascot

Sometimes, a mistake becomes a brand's greatest asset. That is exactly what happened when a fuzzy yellow puppet named Liberty Biberty entered the advertising world. Born from a simple mispronunciation…

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Spangler Candy Empire Built on Nostalgia and Sweet History
nostalgic marketing strategy

Spangler Candy Empire Built on Nostalgia and Sweet History

In a candy aisle dominated by flashy new products and viral marketing gimmicks, some brands manage to stand out simply by reminding people of their childhoods. The masterminds behind Dum…

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