Every social media manager has felt that familiar knot in the stomach. You have grown a client’s Instagram account from 4,000 to 22,000 followers in just eight months. Engagement is…
The Start of a Visual Empire In 2014, a designer named Shea McGee sat in a spare bedroom and posted on Instagram because it was free and visual. Nobody in…
Two Worlds of Partnership The partnership landscape is shifting under our feet. A software company might sign up an affiliate expecting traffic in exchange for commission. That same company might…
The marketing world is currently navigating a new frontier of transparency. As regulations around artificial intelligence in advertising tighten, a pressing question has emerged for brands and agencies alike. Will…
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