The process of selecting a new marketing agency has often been compared to a necessary evil. It is a costly, time consuming, and emotionally draining endeavor for both the brand…
In the fast food world, very few brands have created an entire category the way KFC did. The chain that made Fried chicken a quick service restaurant staple is now…
The lines between entertainment and advertising have blurred further. Electronic Arts, a giant in the video game world, has officially rolled out a new advertising platform designed to open its…
There is a quiet revolution happening in the world of commerce media, and it does not involve a new social platform or a flashy ad format. Instead, it is being…
Get the book for free and learn how to make your first sale without a product, without ads, using artificial intelligence
