Snickers Ice Cream Hires Social Media Peacekeeper Role
social media campaign

Snickers Ice Cream Hires Social Media Peacekeeper Role

The internet is a noisy place. Heated arguments flare up in comment sections, brand wars spill into timelines, and sometimes it feels like everyone could use a collective timeout. Snickers,…

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Oscar Mayer Marks 90 Years of the Wienermobile with a Hot Dog Cake
viral brand partnership

Oscar Mayer Marks 90 Years of the Wienermobile with a Hot Dog Cake

Some marketing anniversaries call for a simple press release or a nostalgic social media post. Oscar Mayer decided to take a different, more delicious approach to celebrate 90 years of…

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How Liberty Mutual Turned a Viral Ad Gaffe Into a Lasting Mascot
viral brand character

How Liberty Mutual Turned a Viral Ad Gaffe Into a Lasting Mascot

Sometimes, a mistake becomes a brand's greatest asset. That is exactly what happened when a fuzzy yellow puppet named Liberty Biberty entered the advertising world. Born from a simple mispronunciation…

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