The intersection of social media virality and blockbuster intellectual property has always been a delicate dance. Studios want control, while creators crave access. A new agreement between a global entertainment…
The world of sports marketing just witnessed a significant shakeup as Jameson Irish Whiskey, a flagship brand under the Pernod Ricard umbrella, secured a landmark global sponsorship agreement with the…
A blockbuster movie partnership is reshaping how two major brands approach product launches this season. Unilever’s hydration brand Liquid I.V. and consumer electronics giant Samsung have both swung into action…
Fast casual dining giant Chipotle is taking an unusual swing at customer loyalty. Instead of another run of points for free burritos, the chain is now linking its rewards program…
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