A blockbuster movie partnership is reshaping how two major brands approach product launches this season. Unilever’s hydration brand Liquid I.V. and consumer electronics giant Samsung have both swung into action…
Fast casual dining giant Chipotle is taking an unusual swing at customer loyalty. Instead of another run of points for free burritos, the chain is now linking its rewards program…
Imagine the Super Bowl, but happening every few weeks in a different country, all year long. That is the challenge and the opportunity that Kyle Gore, the vice president of…
The intersection of beauty and entertainment has always been a fertile ground for brand marketing, but the latest move by L’Oreal Paris suggests a deeper play for narrative control. The…
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