Imagine the Super Bowl, but happening every few weeks in a different country, all year long. That is the challenge and the opportunity that Kyle Gore, the vice president of…
The intersection of beauty and entertainment has always been a fertile ground for brand marketing, but the latest move by L’Oreal Paris suggests a deeper play for narrative control. The…
The art of pairing has taken a literary turn. One innovative winemaker has decided to complement its vintages not with cheese or chocolate, but with chapters and plot twists. They…
Unilever is making a bold statement in the world of sports marketing. The consumer packaged goods giant is activating its largest ever sports partnership, leveraging the global stage of the…
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