Snickers Picks Internet Cool-Down Officer
social media marketing strategy

Snickers Picks Internet Cool-Down Officer

There is something deeply satisfying about watching a brand lean fully into its own mythology. Snickers, the candy bar that has spent decades telling people they are not themselves when…

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Amazon Ad Revenue Hits $19.8B as Live Sports Bet Pays Off
Amazon advertising revenue

Amazon Ad Revenue Hits $19.8B as Live Sports Bet Pays Off

There is something undeniably magnetic about live television when the outcome hangs in the balance. Whether it is a last second three pointer or a goal line stand, the tension…

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Snickers Ice Cream Hires Social Media Peacekeeper Role
social media campaign

Snickers Ice Cream Hires Social Media Peacekeeper Role

The internet is a noisy place. Heated arguments flare up in comment sections, brand wars spill into timelines, and sometimes it feels like everyone could use a collective timeout. Snickers,…

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Heineken Rewards Designated Drivers with New Program
designated driver rewards

Heineken Rewards Designated Drivers with New Program

The beer giant Heineken has launched a pilot program that turns a simple night out into a rewarding experience for the designated driver. Instead of just a polite thank you,…

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