AI machine relations
Closing the AI Visibility Gap for Marketers
There is a quiet revolution happening in how consumers discover brands, and it is not taking place on the search engines we have grown so used to. The battleground has…
AI Traveler Targeting Ads Achieve 58.8 Million Views
The intersection of artificial intelligence and advertising has produced another fascinating case study, this time from the travel sector. A recent campaign harnessed AI to dissect vast amounts of behavioral…
Papa Johns CMO change
Papa Johns Shakes Up Marketing Leadership Amid Turnaround Push
The pizza wars are heating up, and Papa Johns is clearly feeling the heat. In a significant leadership shuffle, the company has announced that Chief Marketing Officer Jenna Bromberg will…
Creator economy marketing
Disney and TikTok Forge Creator Partnership for Fandom Content
The intersection of social media virality and blockbuster intellectual property has always been a delicate dance. Studios want control, while creators crave access. A new agreement between a global entertainment…
