Agility Becomes the New Playbook for Holiday Planning
holiday planning agility

Agility Becomes the New Playbook for Holiday Planning

The holiday season has always been a high stakes game for marketers. Traditionally, the winning strategy involved throwing more money at advertising, extending budgets on paid search, and stacking inventory…

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World Cup Ads Reveal Shifting Sports Sponsorship Trends
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World Cup Ads Reveal Shifting Sports Sponsorship Trends

The roar of the crowd at the FIFA World Cup final in New York was not the only thing generating heat this year. Behind the scenes, a quieter story unfolded…

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