Popeyes Spices Up Agency Roster for Brand Consistency
brand consistency strategy

Popeyes Spices Up Agency Roster for Brand Consistency

Popeyes is shaking up its marketing recipe, aiming for a more cohesive brand identity across the board. The fried chicken chain has added Anomaly to its agency roster, a move…

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Canada Goose Links Nature to Brand in New Marketing Push
Canada Goose marketing

Canada Goose Links Nature to Brand in New Marketing Push

Sometimes, the most striking marketing messages come from the edges of the world, where the ordinary meets the extreme. Canada Goose, a brand long associated with high performance apparel for…

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Oscar Mayer Marks 90 Years of the Wienermobile with a Hot Dog Cake
viral brand partnership

Oscar Mayer Marks 90 Years of the Wienermobile with a Hot Dog Cake

Some marketing anniversaries call for a simple press release or a nostalgic social media post. Oscar Mayer decided to take a different, more delicious approach to celebrate 90 years of…

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Hanes takes a risky approach to revamp its classic brand image
Hanes risqué marketing campaign

Hanes takes a risky approach to revamp its classic brand image

For over 125 years, Hanes has been the quiet giant of the underwear drawer, a brand synonymous with comfort, reliability, and a certain wholesome predictability. But the marketing landscape has…

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