A blockbuster movie partnership is reshaping how two major brands approach product launches this season. Unilever’s hydration brand Liquid I.V. and consumer electronics giant Samsung have both swung into action…
In the fast-paced world of quick service restaurants, brands are constantly searching for fresh ways to connect with their audience. Pizza Hut, the iconic pizza chain, has recently turned its…
It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…
The landscape of customer service technology is shifting in ways that few marketers anticipated. While the promise of brand chatbots once dominated conversations about automation and efficiency, recent data tells…
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