Netflix Forgot to Adore Its Core Customers
It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…
It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…
Every leader grasps the fundamental idea behind brand positioning. A brand must stand for something clear, relevant, and defensible in the minds of the people who matter most to its…
Many employee-owned companies proudly declare their status. It is a powerful statement that signals commitment and suggests accountability. It tells customers and partners that the people inside have something personal…