Netflix Forgot to Adore Its Core Customers
brand loyalty

Netflix Forgot to Adore Its Core Customers

It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…

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Ownership Is Not Culture: A Brand Strategy Guide
employee ownership culture

Ownership Is Not Culture: A Brand Strategy Guide

Many employee-owned companies proudly declare their status. It is a powerful statement that signals commitment and suggests accountability. It tells customers and partners that the people inside have something personal…

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