New York City’s subway system is notorious for many things: delayed trains, creative musicians, and the unique, oppressive heat that descends on platforms during a summer heatwave. For a deodorant…
Marketing teams are constantly seeking fresh ways to break through the noise, and sometimes the most effective strategy involves turning back the clock. FX recently did just that by transforming…
A blockbuster movie partnership is reshaping how two major brands approach product launches this season. Unilever’s hydration brand Liquid I.V. and consumer electronics giant Samsung have both swung into action…
The world of marketing is constantly shifting, but some forces remain remarkably consistent. One of those forces is the raw, undeniable power of a dedicated community. Creating a sense of…
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