Marketing teams spend countless hours planning product launches and feature rollouts. It is familiar territory, a cycle of refining messages and chasing awareness. Yet while brands focus on their internal…
There is a peculiar disconnect happening in the world of customer loyalty. On one hand, shoppers are vocal about wanting better rewards and exclusive perks. On the other hand, a…
A fascinating new research project, conducted in collaboration with WPP, has pulled back the curtain on the unique ways people use Reddit to discover brands and make purchasing decisions. The…
The Familiar Ring of Disruption There is something oddly comforting and simultaneously terrifying about artificial intelligence in marketing. It feels brand new, but the challenges it presents are anything but.…
Download “Why Don’t They Buy?” for free and discover what might be stopping your customers from making a purchase, with practical examples and exercises you can apply to your own business.
