Axe Grows Up: Mature Brand Campaign Nods to Y2K
There is a peculiar moment in every man's life when he catches a whiff of a familiar scent and is immediately transported back to a high school hallway. For a…
holiday planning agility
Agility Becomes the New Playbook for Holiday Planning
The holiday season has always been a high stakes game for marketers. Traditionally, the winning strategy involved throwing more money at advertising, extending budgets on paid search, and stacking inventory…
sports advertising trends
World Cup Ads Reveal Shifting Sports Sponsorship Trends
The roar of the crowd at the FIFA World Cup final in New York was not the only thing generating heat this year. Behind the scenes, a quieter story unfolded…
back to school marketing
American Eagle’s Back to School Marketing Blitz
American Eagle Outfitters is gearing up for its most critical sales season with a marketing campaign that bridges the gap between a World Cup victory in Spain and a shopping…
