sports advertising trends
World Cup Ads Reveal Shifting Sports Sponsorship Trends
The roar of the crowd at the FIFA World Cup final in New York was not the only thing generating heat this year. Behind the scenes, a quieter story unfolded…
marketing AI investment
H1 Data Breakdown: Marketing’s AI Investment Reality
Artificial intelligence continues to demand significant investments this year, but the payoff for marketers remains unclear. The first half of the year offered a sobering view of an industry caught…
CTV retail media convergence
Walmart’s Vibe.co Deal Reshapes CTV and Retail Media
The retail and streaming television landscapes are colliding with a force that few predicted. And now, Walmart’s recent move to acquire the advertising platform Vibe.co for a reported $1.2 billion…
Cannes Lions takeaways
Cannes Lions 2024: Key Takeaways for Marketing in Flux
The advertising and marketing world recently converged on the French Riviera for the annual Cannes Lions International Festival of Creativity. It was a week of beachside meetings, award ceremonies, and…
