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Rethinking Brand Loyalty in an AI Powered Consumer World
AI consumer loyalty

Rethinking Brand Loyalty in an AI Powered Consumer World

  • Post author:Nehme
  • Post published:June 6, 2026
  • Post category:Ai in marketing/Ai marketing/Artificial intelligence/Marketing technology
  • Post comments:0 Comments

There is a quiet revolution happening in the way consumers interact with brands, and it is not happening in a boardroom or a focus group. It is happening inside algorithms,…

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Why Great Products Fail Without Market Engineering
Market Engineering

Why Great Products Fail Without Market Engineering

  • Post author:Nehme
  • Post published:June 5, 2026
  • Post category:Digital marketing/Digital Marketing Skills/Marketing strategy
  • Post comments:0 Comments

Every year, research firms like CB Insights dissect the reasons behind startup failures and new product flops from established companies. The numbers are sobering. Roughly 80 percent of venture capital…

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Why Brand Strategy Needs a Simulator Now
brand strategy simulator

Why Brand Strategy Needs a Simulator Now

  • Post author:Nehme
  • Post published:May 30, 2026
  • Post category:Affiliate Marketing/Brand strategy
  • Post comments:0 Comments

The Confidence Gap in Mid-Market Leadership Mid-market leaders are not suffering from a shortage of ideas. They are struggling with a shortage of confidence. These executives face mounting pressure to…

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How Financial Engineering Destroys Brand Value
financial engineering brand value

How Financial Engineering Destroys Brand Value

  • Post author:Nehme
  • Post published:May 27, 2026
  • Post category:Brand strategy/Case Studies
  • Post comments:0 Comments

Claire's, the retailer beloved by tweens for accessories and ear piercings, is once again attempting a comeback. The brand has entered turnaround mode, hoping to recapture the attention of its…

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Nehme Sbeiti

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