What happens when a global travel platform decides to team up with a fictional character from a blockbuster movie and a fast talking internet personality? You get a marketing experiment…
Gap spent $100 million on a new logo and reversed the decision in just six days. Twitter rebranded to X and watched over $4 billion in brand value evaporate within…
The Familiar Ring of Disruption There is something oddly comforting and simultaneously terrifying about artificial intelligence in marketing. It feels brand new, but the challenges it presents are anything but.…
A Missing Ingredient in the Snack Food Strategy The president of Snacking Global at Mars, Andrew Clarke, recently spent time chatting with The Wall Street Journal. He talked about innovation…
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