visual sales strategy
Visual Strategy Is Sales Strategy
In a modern marketplace overflowing with competing claims, how a brand looks has become just as important as what it says. Visual communication now functions as a primary filter through…
Nike marketing misstep
Nike’s Marketing Stumbles and Future Wins
Nike, a titan of sportswear and aspirational marketing, recently stumbled at a major event. A campaign around the Boston Marathon missed the mark. For a brand that once turned athletic…
