The Cannes Lions International Festival of Creativity is a whirlwind of beachside meetings, lavish parties, and enough industry buzz to power a small city. For marketers who couldn’t make the…
The intersection of beauty and sports is a fascinating arena, and one cosmetics brand has found a surprisingly effective way to play the game. By tapping into the passionate world…
Marketing departments often spend their days convincing customers, clients, and the public that their brand is indispensable. But who is convincing the people in the next cubicle? When a marketing…
The Shift from Promotion to Production Home improvement giant Lowe's is rewriting the rules of influencer marketing. Jen Wilson, the company's Chief Marketing Officer, recently outlined a fascinating evolution in…
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