retail media network microdrama
P&G Uses Shopper Data for Branded Microdrama
The world of brand storytelling is evolving rapidly, and the latest move from a major consumer goods giant proves that data is now the star of the show. Procter &…
social media pain point marketing
Aleve Uses Social Content With DIY Stars for Home Pain Relief
When you think of home renovation stars, the relentless pounding of a hammer or the awkward twist of a wrench probably comes to mind. The aches that follow these DIY…
AI brand interface
AI Is Not a New Marketing Problem. It Is a New Brand Interface.
The Familiar Ring of Disruption There is something oddly comforting and simultaneously terrifying about artificial intelligence in marketing. It feels brand new, but the challenges it presents are anything but.…
community marketing strategy
Hinge’s CMO Explains Why Community Matters Beyond Marketing
Redefining the Role of Community in Brand Strategy In the fast paced world of digital marketing, community is often treated as just another channel for distribution. A place to push…
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