In a move that signals a significant pivot for the digital advertising landscape, Dentsu has officially revived the 360i brand. However, this is not a simple case of bringing back…
The process of selecting a new marketing agency has often been compared to a necessary evil. It is a costly, time consuming, and emotionally draining endeavor for both the brand…
In the fast food world, very few brands have created an entire category the way KFC did. The chain that made Fried chicken a quick service restaurant staple is now…
The lines between entertainment and advertising have blurred further. Electronic Arts, a giant in the video game world, has officially rolled out a new advertising platform designed to open its…
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