Why Creator Fit Beats Follower Count for Brands
The creator economy is on track to reach nearly half a trillion dollars in the coming year, which sounds impressive until you realize how much money is still being left…
YouTube Rethinks Connected TV With Playlist Shows
The living room is having a moment, and YouTube wants to be at the center of it. As streaming habits shift from phone screens to the big screen, the platform…
Pinterest and Zillow Join Forces for Smarter Ad Targeting
The digital advertising landscape is constantly shifting, and the latest seismic movement comes from an unexpected but logical pairing. Social discovery platforms and real estate marketplaces might seem like strange…
