brand loyalty
Netflix Forgot to Adore Its Core Customers
It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…
third-party generative AI tools
Third-Party AI Tools Outperform Brand Chatbots in Customer Service
The landscape of customer service technology is shifting in ways that few marketers anticipated. While the promise of brand chatbots once dominated conversations about automation and efficiency, recent data tells…
insurance rebranding
Farmers Insurance ditches jingle for all pink rebrand
A Bold Move Away from the Sea of Sameness In a world where insurance commercials often blur into a beige background of promises and fine print, one company has decided…
custom Netflix campaigns
Netflix and Mike’s Hard Hit a Home Run With Custom Campaigns
The streaming wars have entered a new phase, one that moves beyond just acquiring the best shows and movies. The real battle now is for attention itself, and that requires…
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