Brand marketing strategy Archives - Page 9 of 14

AI search overviews

Brands Can Win in AI Search Overviews

Post author:Nehme
Post published:July 1, 2026
Post category:Ai in marketing Ai marketing Ai productivity tools Artificial intelligence Artificial intelligence marketing Brand evolution Brand marketing Brand marketing strategy Brand strategy Content marketing Content strategy Digital marketing
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The way a user phrases a question has become a crucial factor in determining whether a brand appears in AI generated search summaries. Category based queries, especially those where a…

brand ambassador tracking software for SMBs

Lean Brand Ambassador Tracking Software for SMBs

Post author:Nehme
Post published:June 25, 2026
Post category:Affiliate Marketing Brand marketing Brand marketing strategy Brand strategy Digital marketing Marketing technology
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Last winter, a founder I spoke with had forty brand ambassadors. She had their names in a spreadsheet and nothing else. No clue who posted content, who drove a sale,…

brand coherence

The Decisions That Make A Brand Coherent

Post author:Nehme
Post published:June 24, 2026
Post category:Brand marketing Brand marketing strategy Brand strategy
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Some of the most consequential decisions a brand makes never look important at first. They appear as routine cost decisions. Expansion plans. New operational structures. Policy adjustments. Changes in key…

brand relevance

PepsiCo’s New Definition Of Relevance

Post author:Nehme
Post published:June 23, 2026
Post category:Brand marketing Brand marketing strategy Brand strategy Case Studies
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In 1967, the song “San Francisco” by Scott McKenzie described “a whole generation, with a new explanation.” That line still captures a central challenge for brands today. Customers continually redefine…

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Your first sale is in your pocket!