Oscar Mayer Marks 90 Years of the Wienermobile with a Hot Dog Cake
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Oscar Mayer Marks 90 Years of the Wienermobile with a Hot Dog Cake

Some marketing anniversaries call for a simple press release or a nostalgic social media post. Oscar Mayer decided to take a different, more delicious approach to celebrate 90 years of…

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Agility Becomes the New Playbook for Holiday Planning
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Agility Becomes the New Playbook for Holiday Planning

The holiday season has always been a high stakes game for marketers. Traditionally, the winning strategy involved throwing more money at advertising, extending budgets on paid search, and stacking inventory…

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