The fast food landscape is a battlefield of value meals, limited time offers, and mascot rivalries. But burger king recently fired a shot that is less about a discount and…
There is a peculiar disconnect happening in the world of customer loyalty. On one hand, shoppers are vocal about wanting better rewards and exclusive perks. On the other hand, a…
Curt Garner, chief strategy and technology officer at Chipotle, recently detailed how the chain’s “Summer of Extras” campaign breathes new life into its loyalty program. This initiative goes beyond simple…
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