brand loyalty
Netflix Forgot to Adore Its Core Customers
It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…
blanding trend branding
The Age of Average Brands
When Market Research Gave Birth to Sameness In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took an unusual step. They hired a market research firm. Their…
brand decline signs
4 Warning Signs Your Brand Is Fading Fast
Some of the most iconic names in business have recently been sold. Kellogg's, Allbirds, and Pizza Hut all changed hands. Their new owners believe they can revive these struggling brands.…
AI platform shift
AI Is a Platform Shift, Not a Brand Advantage
The marketing world has a new favorite acronym, and it is AI. Every company, from startups to established giants, is racing to weave artificial intelligence into their operations, outputs, and…
