Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown
construction marketing campaign

Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown

The construction industry is having a moment, but not necessarily the kind anyone wants to celebrate. With housing starts cooling and commercial projects facing financing headwinds, brands tied to the…

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World Cup Ads Reveal Shifting Sports Sponsorship Trends
sports advertising trends

World Cup Ads Reveal Shifting Sports Sponsorship Trends

The roar of the crowd at the FIFA World Cup final in New York was not the only thing generating heat this year. Behind the scenes, a quieter story unfolded…

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