Few things in marketing feel as satisfying as a simple, brilliant idea executed flawlessly. Heinz has managed to bottle that feeling with its latest promotional campaign, cleverly leveraging the World…
Discovering the most effective lead generation strategy often feels like a game of trial and error. I recently dedicated an entire quarter to testing every digital bait I could imagine.…
When Market Research Gave Birth to Sameness In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took an unusual step. They hired a market research firm. Their…
Fast casual dining giant Chipotle is taking an unusual swing at customer loyalty. Instead of another run of points for free burritos, the chain is now linking its rewards program…
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