The bustling scene at the Cannes Lions International Festival of Creativity is always a hotbed for major industry news. This year was no different, as Scott Howe, the CEO of…
The Shift from Promotion to Production Home improvement giant Lowe's is rewriting the rules of influencer marketing. Jen Wilson, the company's Chief Marketing Officer, recently outlined a fascinating evolution in…
The retail giant has quietly embarked on a transformation that could redefine how clothing brands interact with their customers. Gap Inc. is bringing artificial intelligence into the heart of its…
A fascinating new research project, conducted in collaboration with WPP, has pulled back the curtain on the unique ways people use Reddit to discover brands and make purchasing decisions. The…
Get the book for free and learn how to make your first sale without a product, without ads, using artificial intelligence
