brand loyalty
Netflix Forgot to Adore Its Core Customers
It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…
brand value
Rockstar Energy’s CMO: Turning brand value into market share
The energy drink aisle has become a battlefield of bold flavors, aggressive marketing, and shifting consumer loyalties. While giants like Monster and Red Bull have long dominated the shelf space,…
branded content agency
M+C Saatchi NA Launches Entertainment Division for Branded Content
The line between entertainment and advertising has become so blurry that even industry insiders sometimes struggle to tell them apart. It is a shift that major agencies cannot afford to…
third-party generative AI tools
Third-Party AI Tools Outperform Brand Chatbots in Customer Service
The landscape of customer service technology is shifting in ways that few marketers anticipated. While the promise of brand chatbots once dominated conversations about automation and efficiency, recent data tells…
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