Netflix Forgot to Adore Its Core Customers
brand loyalty

Netflix Forgot to Adore Its Core Customers

It is a marketing principle so obvious that it hurts. Yet, brands with all the data and brainpower in the world keep tripping over it. The principle is simple: adore…

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Rockstar Energy’s CMO: Turning brand value into market share
brand value

Rockstar Energy’s CMO: Turning brand value into market share

The energy drink aisle has become a battlefield of bold flavors, aggressive marketing, and shifting consumer loyalties. While giants like Monster and Red Bull have long dominated the shelf space,…

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Third-Party AI Tools Outperform Brand Chatbots in Customer Service
third-party generative AI tools

Third-Party AI Tools Outperform Brand Chatbots in Customer Service

The landscape of customer service technology is shifting in ways that few marketers anticipated. While the promise of brand chatbots once dominated conversations about automation and efficiency, recent data tells…

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