Building a Strong Brand Voice for Clients on Social Media
brand voice social media

Building a Strong Brand Voice for Clients on Social Media

Every agency claims they can deliver a strong brand voice, but few manage to do it well over time. You onboard a client, write a quick personality brief, and save…

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McDonald’s Serves Up Pop Culture in New Strategic Plan
McDonald’s social media marketing

McDonald’s Serves Up Pop Culture in New Strategic Plan

McDonald’s is flipping the script on its marketing playbook. Instead of merely pushing burgers and fries, the fast food behemoth is now serving up culture. Two recent activations, one tied…

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