When a holding company the size of Publicis Groupe makes a blockbuster acquisition, the industry typically holds its breath. Yet, the reaction from clients regarding the $2.2 billion purchase of…
The advertising technology landscape is shifting once again, this time with a focus on something more intelligent than simple automation. Warner Bros. Discovery, the media conglomerate behind a vast portfolio…
The lines between entertainment and advertising have blurred further. Electronic Arts, a giant in the video game world, has officially rolled out a new advertising platform designed to open its…
When a brand like Slim Jim decides to shake up its media buying strategy, the marketing world tends to take notice. The maker of the iconic meat stick, Conagra Brands,…
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