Audemars Piguet x Swatch: A Masterclass in Co-Branding Strategy
co-branding strategy

Audemars Piguet x Swatch: A Masterclass in Co-Branding Strategy

When news broke that Audemars Piguet was collaborating with Swatch to release a colorful $400 pocket watch, the luxury watch community erupted. Critics predicted the end of exclusivity. Collectors worried…

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