Disney and TikTok Forge Creator Partnership for Fandom Content
Creator economy marketing

Disney and TikTok Forge Creator Partnership for Fandom Content

The intersection of social media virality and blockbuster intellectual property has always been a delicate dance. Studios want control, while creators crave access. A new agreement between a global entertainment…

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Why IRL Streamers Are a Brand Marketing Goldmine
IRL streamer marketing

Why IRL Streamers Are a Brand Marketing Goldmine

Imagine a car salesman driving a brand new convertible through a busy city, blasting music, and drawing a crowd of onlookers who film every second. That is not a commercial.…

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YouTube Sociable Report: Brand Partnerships with Sports Creators
sports creator marketing

YouTube Sociable Report: Brand Partnerships with Sports Creators

A shift is happening in the world of influencer marketing, and it is being led by athletes. A recent report from a major video platform highlights this change, focusing on…

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