AI driven sameness
How Brands Can Escape AI Driven Sameness
Let’s take a step back and look at the big picture for a moment. Historian Jacques Barzun once described modern culture as decadent, not in a flashy or morally loose…
Zevia Cardi B campaign
Zevia Enlists Cardi B for Its Boldest Marketing Campaign Yet
The beverage landscape is littered with empty promises and overly sweetened pitches. But every so often, a brand decides to cut through the noise with a voice that cannot be…
fixed missing analytics data
How I Fixed Missing Analytics Data A Data Tracking Guide
Logging into your analytics dashboard should be a moment of clarity. You expect to see a clear picture of where your traffic is coming from and which pages are performing…
fandom marketing strategy
Why Fandoms Drive Marketing and Havas Doubles Down
The world of marketing is constantly shifting, but some forces remain remarkably consistent. One of those forces is the raw, undeniable power of a dedicated community. Creating a sense of…
