Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown
construction marketing campaign

Stanley Debuts Wisecracking Toolbox Mascot Amid Slowdown

The construction industry is having a moment, but not necessarily the kind anyone wants to celebrate. With housing starts cooling and commercial projects facing financing headwinds, brands tied to the…

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Tropicana Refreshes Creative Approach While Keeping Core Strategy
brand creative evolution

Tropicana Refreshes Creative Approach While Keeping Core Strategy

There is something fascinating about watching a legacy brand reinvent its voice without losing its footing. Tropicana, a household name in the juice aisle, is proving that you can change…

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